Document Type : Research Paper

Author

• amin banitalebi dehkordi

Assistant Professor, Department of Persian Language and Literature, Farhangian University, Tehran, Iran

Abstract

The poems of court poets, as a mass and non-neutral medium, play an effective role in shaping the thoughts of the audience. The present study aimed to investigate the linguistic strategies of Farokhi Sistani in promoting and praising the physical and inner characteristics of the kings and lords of power of the Ghazni court in 214 odes. For this purpose, two theories of framing, Antman's and Van Dijk 's ideological square, were selected. Using a descriptive-analytical method, the author seeks to answer these questions: What were the strategies chosen for framing the praise poems? And how did Farokhi implement his desired propaganda frameworks? And what is the reference strategy for other strategies? The results show that the poet, by combining three presuppositional strategies, exaggeration and dramatization, has resorted to the strategies of empathy, distancing, polarization, denial and anti-realistic forms. In fact, by taking the religious ideology as a given and attributing it exaggeratedly to the actions of the Ghaznavid sultans, the poet has aroused the audience's emotions in order to maintain unity within the group; based on this assumption, the opponents are placed at the opposite point due to their bad faith and based on the strategy of polarization and distancing. Based on the sides of Van Dijk's ideological square, the poet has highlighted the positive characteristics of Mamdouh in the three frameworks of sanctity, generosity and warlikeness (the first side), denied Mamdouh's wrong policies and behaviors (the third side) and denied the merit of religious and national elders (the second side); In contrast, the poet, using the strategy of anti-realistic forms, has presented a cursed face of the enemy (the fourth aspect) who, based on the strategy of dramatization and arousing the audience's feelings of hatred, considers his destruction to be an imperative. Also, in the strategies of giving

Keywords

• Framing
• Linguistic Strategies
• Farokhi Sistani
• Praise odes
• Ideological Square

Main Subjects

• متون غنایی